Bringing Your Expertise to Life

It's about the people and their story

Carol made our website dreams come true! She is very detailed and thorough while maintaining a warm professional experience.

~ Scarlett Langenfeld, Breath of Life Adult Day Service

Hello! I'm Carol Galstad, Owner and Chief Strategist at Essential Web Strategies. We help motivated business owners get a responsive, optimized website in place so searchers can find them on the web. We get excited about bringing your expertise to life on the web. For us, It's About the People and Their Story.

This all starts with a strategy. Strategies are vital to success in business. That's why we made it part of our name. Oxford Languages defines it this way:

Strategy: a plan of action... designed to achieve a major or overall aim

We have over 30 years of experience in the web world and a continual beat on trends and changes. We help our clients with a strategy that matches their business goals.

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Majestic Creations Landscape Website Design

Breath of Life Adult Day Service Website Design

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Who We Serve

What We Do

Responsive Websites, Strategy Power Hours, Organic Search Engine Optimization

We use 30 years of experience to offer you three services.

Responsive Websites Bringing your expertise and passion to life through your website is what we do. Your website will look good on all devices and be optimized with Organic Search Engine Optimizaton (SEO) so that searchers can find you on the web. .

Strategy Power Hours We offer Business Strategy Power Hours that keep you accountable for a web presence that matches your current focus areas, offerings, promotions, and goals. We strategize and implement action items from our Power Hour meetings. Meetings are once a quarter, so it's a limited time away from your business to-do's. Win-Win!

Organic Search Engine Optimization We apply Organic SEO best practices to Websites. SEO is essential so that searchers can find you on the web. The Organic SEO service is for those websites that have had many changes, or have never had SEO applied to their website.

Why We Serve

The "Call" came in 2019 to start this business to help businesses with their online presence goals. The main "Why" is to give God glory through the work we do.
We have a heart for our clients and their success. We enjoy bringing your story to life through your website to reach your ideal client. Making new relationships with business owners is truly rewarding. Hearing them say "You increased our numbers!", "I have happy tears!", "You Nailed It!", is priceless.

Our MissionTo empower clients with a web presence that matches their business goals for ongoing success.
Our Vision To serve others with integrity and kindness, providing exceptional quality of service to give God glory.

How We Serve

Core Values: Integrity, Kindness

We treat our customers how we want to be treated. With integrity and kindness. A favorite part of our job is making new client relationships. Working together for a successful online presence is what we are all about. We have a streamlined process making it minimal time on your part, so that you can get back to doing what your good at.

Our clients say this about how we serve:
“Matched our style - Nailed it!"
"Easy website process and guidance through it"
"Provides encouragement and knowledge”
“Increased our traffic and bookings"
"Professional, accurate, keeps you on task”
"Met and exceeded objectives for our online presence"

New or Redesigned Website

All websites include a Discovery Consultation and a Website Strategy. Your new website will:

Bring your expertise and brand personality to life
Look good on all devices
Have value-driven authentic content that showcases your expertise
Include Essential Organic Search Engine Optimization
Include a lead magnet for a promotion or spotlight product/service
Have ongoing maintenance to keep it healthy

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Website Refresh

Have a new logo or fresh brand images? We'll get your New logo, colors and images applied to your WordPress website for a fresh, new look for your business. Keep your business brand up to date with our Website refresh service!

If you have a bit more to get done as well, no worries, we'll talk through that too.

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Strategy Power Hours

Need Accountability? Keep your online presence in step with your business offerings and find solutions for online pain points. This quarterly service takes minimal time out of your routine and keeps your online presence effective.

The latest trends and changes on the web are leveraged to keep your online presence in tune. The outcome of our in-person or online meetings include action items that we implement with current best practices. This is a win-wn for those who don't have time to keep an eye on their online presence. We do it for you!

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Organic Search Engine Optimization

Get found on the web! Essential SEO is needed so that searchers can find your website by search engines.

If your website has never had SEO applied, or your business has evolved and your website changes need SEO applied, we can help with that.

This service includes applying basic SEO to your website - including your niche messaging!

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Bluehost is our choice for website hosting with a WordPress installation. Disclosure: For any hosting signups, we receive a small commission. We use Bluehost hosting for our website and recommend them to our Clients.

What Our Clients Are Saying...

Derek Houkas, Majestic Creations Landscape

Derek Houkas, Majestic Creations Landscaping

"Carol guided us through a much needed update to our website and social media presence. We have already received increased inquiries about our work."

Melody Evans, Lakes Area Pregnancy Support Center

"We signed up for the Power Hour Service, and also a fresh new website. It's been so positive for our organization to partner with Essential Web Strategies."

LaDonna and Craig Stephen Smith - Tribal Rescue Ministries

Craig and LaDonna Smith,
Tribal Rescue Ministries

"Ongoing updates and additions of new and time-sensitive pages to the site have been optimal turn-around time."

Scarlett Langenfeld, Executive Director at Breath of Life Adult Day Service

Scarlett Langenfeld, Breath of Life Adult Day Service

"Carol made our website dreams come true! She is very detailed and thorough while maintaining a warm professional experience."

Your web presence matters. Let us help.

Get Started Today!

Bringing Your Expertise to Life

Carol made our website dreams come true! She is very detailed and thorough while maintaining a warm professional experience.

Strategy: a plan of action... designed to achieve a major or overall aim